Google Saves The World

September 26, 2008

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Google is turning 10 years old (remember when it was just a cute little search engine) and wants to celebrate by saving the world.  Google as a search engine or advertising company makes sense - but Google as super hero?  

To mark the 10th birthday of the Internet giant, they are launching Project 10 to the 100, which asks the question “What would help most.”  That’s it.  No ideas on what sort of “Help” or whom or what it should “Help.”  Google will throw 10 million dollars behind the winners to make the dreams a reality.

CNN has been tapped to follow the project and will include profiles of ideas and the people who submit them from around the world.

When it was launched, Google had a motto, “Do no evil.”  In the years since, they seem to have taken that idea beyond simply not harming anyone to actually trying to help everyone.  At least, that’s the way they’d like us to think of it.  But when a company gets as big and powerful as Google, motives naturally become suspect.  Still, at the fear of being labeled part of the ‘axis of evil’, we’ll go on record and admit that we like this campaign.

They aren’t giving away a superficial 10 cars in 10 day, nor are they sending 10 people on 10 fantastic trips to 10 amazing locations - no, Google is actually trying to do something which just might change the world in some way.  Marketing designed to help people?  Now that’s a campaign we can get excited about.

We’ll be submitting our idea for a coffee cup sleeve that is made out of recycled body hair in order to keep your hands nice and cool while keeping your coffee good and hot.  No point in competing with that people.  We’ve clearly got the inside track on this competition.

Think you have a better idea which can “Help” the most?  Know how to solve poverty?  Have a plan to fix the environment?  Want to educate those in need? Have an idea for safe renewable fuels?  Want to put a chicken in every pot?  Then you should probably find out more about Google’s Project 10 to the 100 HERE.

In the meanwhile, we’ll just dangle here on the edge of this cliff and wait for Google to come save us with their invisible airplane and magic whip.

Happy 10th Super Google!

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